Best Cross Promotion Ever?

The blood drive will coincide with the Halloween premiere of the latest title in Lionsgate and Twisted Pictures' "Saw" franchise, Saw IV, which opens nationwide on October 26, 2007.

The Saw "Give Til It Hurts" blood drive has become a key element of the "Saw" franchise, as much a part of the horror hit's annual rituals as its Halloween premiere date. Since the first SAW blood drive in 2004, "Saw" filmgoers have donated nearly 38,000 pints of blood to help save as many as 112,500 lives.

The Saw films are dropping off in quality exponentially, and I found Saw III mostly unwatchable. But this certainly demonstrates that marketing schemes can have a little social conscience.